News and Views

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Transaction & Advisory  |  May 2024

ECI Partners acquires TAG, a travel management company to the entertainment and corporate markets, from Apiary Capital

Our corporate team led by Paul Miller, Fleur Edwards and Anna McKay acted for the shareholders of Project Global Topco Limited on the Australian legal aspects of the sale of Project Global Topco Limited and its subsidiaries, including The Appointment Group (TAG) Pty Ltd to private equity firm, ECI Partners.

Based in London, TAG is an award-winning international travel and event management company, providing bespoke, high-end services to some of the biggest names in music, film and TV production as well as top C-suite and corporate executives. The investment from ECI Partners, a leading growth-focused mid-market private equity firm, will further enhance TAG’s service offering in the events management and travel industries, and continue to expand its footprint across the globe.

Working in collaboration with the teams at Browne Jacobson LLP and Pillsbury Winthrop Shaw Pittman LLP, our team were able to support TAG once again in this milestone transaction and we look forward to working with TAG on their step in their global expansion in partnership with ECI Partners.

Article links:

TAG Soars Higher With Backing From ECI Partners | TAG Group (tag-group.com)

Browne Jacobson advises Apiary Capital on sale of TAG to ECI Partners

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