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Transaction & Advisory  |  January 2024

Brainlabs acquires Sparro – Australia’s largest independent digital media agency

Our corporate team led by Paul Miller, Simon Correggia and Steven An acted for the shareholders of Sparro, one of Australia's largest digital marketing agencies, in its share sale to global digital marketing agency, Brainlabs. Founded in 2013 by two brothers, Morris and Cameron Bryant, Sparro is recognised as a leading digital marketing firm in the Australian market, forging trusted relationships with top business including Estee Lauder, Catch, Temple & Webster and Webjet.

Brainlabs provides digital marketing services informed by data and technology, spanning capabilities across planning, media, data, tech and creative and UX, to clients ranging from Adidas, American Express, ClearScore and Mytheresa and is backed by US private equity firm, Falfurrias Capital Partners.

Article links:

https://www.afr.com/companies/media-and-marketing/payday-for-brothers-behind-nation-s-biggest-digital-indie-media-agency-20240123-p5ezc0

https://www.brainlabsdigital.com/blog/brainlabs-acquires-sparro-largest-independent-digital-media-agency-australia/

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